Archive for: 2022

I observed people within the target market for the product in my surroundings and I chose to prioritize comfort of use. I chose simple packaging that is light to carry, has measured quantities of daily dose, is easy to read. I tought that it’s better to make daily packs than adding measuring cup to the vitamins. Regarding the design – I needed something outstanding, that catches the eye – and again by observing where my eyes go to at the shop, I concluded that simple clean designs are what it takes. I wanted to represent older people similarly to how I would represent anyone else, making it including for them but also not ignoring their age. Lastly for the sustainability aspect – thanks to using light aluminum bottles (that are infinitely recyclable) transport of the product produces less CO2. Vitamin supplements are packaged in a cardboard box for bundles and single sachets are made of compostable paper. All of this is plastic free. The labels are permanent adhesive made of semi-gloss paper. The cardboard box is printed all over.

It has been chosen to design the label for the glass bottle with the bamboo cap that contains syrup to create an energy drink. The design pretends to be legible and easy to undertand for elder people using sans serif typography.

The GENERGISE brand identity was developed with the desire to make it attractive as well as informative for senior consumers, through a label that could be recognizable among others and stimulate the curiosity of the potential buyer.
The peculiarity of my work lies in the self-adhesive twin label on the front, which is composed of a base layer (the rectangular label) and a second one (the fruit shape) applied on top: thanks to a particular adhesive placed between the two sides, the double label can be opened and then be resealed back, revealing more information about the beneficial effects of the product and thus improving the customer’s experience.
This design wanted to utilize the fruit shape of the corresponding syrup flavor as the main focus point, in order to make this information immediately clear and to highlight the label through a bright-colored shape.
Other elements are simple and straight-forward fonts on a transparent background to keep the text fully readable, as well as a catchy phrase as the first “interaction” with the buyer in order to attract the senior target.
The sustainability aspect was made tangible by developing a label which could easily be peeled off once the product was fully consumed, to stimulate the re-usage of the glass bottle. To do so, a non-sticked corner has been added to the top right, as well as a printed arrow which suggests the peeling motion.
The label is also conceived to be made out of wood pulp, making it 100% compostable.

SUPPLEMENTS

WHAT IS IT?
The “Genergise supplements collection” is a range of energy powder products offered in sealed packages with a 200 ml hermetic seal (the third of three collection).

HOW DOES IT LOOK?
The packaging of our supplements is presented with a mix of colors and simple images that evoke at first sight the use and especially the advantages that our customer can have from each according to his needs.

PUBLIC?
Intended for a medium-high age group, the label presents a fruit whose caracteristics and respective advantages will be easily understood (vitamins, calories, etc.)
Necessary informations that can easily and directly reach our customer, based on personal taste and physical needs.
On the back of the packet there are also further details such as its nutritional values, details that will allow our buyers an immediate understanding on its use and will be specified on the back label like the quantity of powder to be diluited in water, the energy intake and the invitation to discover everything about the Fruit supplements collection.
Also unlike the rest of the collection, this one features six exclusive fruity integrators and six more limited edition flavors to try!

WHY CHOOSE US?
Our goods are addressed to a target where there is a need for an immediate understanding about the advantages and benefits, which are exactly what our labels want to convey through a minimal style with a fresh look, comfort in the packet to make our products better.

SYRUPS

WHAT IS IT?
The “Genergise syrup collection” is a line of products based on fruity syrups presented in 200 ml glass bottles (the first of three collection).

HOW DOES IT LOOK?
The packaging of our syrups is presented with a mix of colors and simple and immediate images that evoke at first sight the use and especially the advantages that our customer can have from each according to his needs.

PUBLIC?
Intended for a medium-high age group, the label presents in the foreground a fruit whose caracteristics and respective advantages will be easily understood (vitamins, calories, aromas, etc.)
Necessary informations that can easily and directly reach our customer, based on personal taste and physical needs.
On the front label there are also further details such as its nutritional values, details that will allow our buyers an immediate understanding on its use and will be specified on the back label like the useful procedure for using it, the ingredients and the invitation to discover everything about the Fruit syrup collection.

WHY CHOOSE US?
Our goods are addressed to a target where there is a need for an immediate understanding about the advantages and benefits, which are exactly what our labels want to convey through a minimal style with a fresh look, comfort in the packet, eco-sustainable and recyclable materials and refinement to make our products better.