For this project I started by writing some ideas, based on the briefing, I started by researching some flowers that referred the target audience to Nature, Youth and Joy.
After this research I started to develop the visual identity as it will be presented in Presentation Bord.
For packaging I decided to create a QR code that will send the customer to the brand website, where everything will be explained in detail, there will also be an application that you can install on your device and when you point the device’s camera a video with someone explaining how you can use, recycle and / or reuse the packaging through the use of AR (Augmented Reality).
For these packages to be more sustainable for our planet, we will use offset inks with Cradle to Cradle certification, and paper with FSC certification. In order to maintain a better world for the next generations.

Country Portugal
Category 2020PT, TwentyTwenty