This Project was inspired by the typical portuguese “Azulejos” and by the houses in central Lisbon (Mouraria) since is often associated with generations from the 40’s and 50’s. Background cut-out to simulate artisanal/down to earth feeling, that gives a nice texture. The package show the product inside so the costumer can easy identify what he/she needs.
Faded Yellow and Baby Blue influenced by the colours of the houses in the city of Lisbon (old part of town) to be eye catching easy to memorise. Also the Yellow is usually associated with happiness and energy which is what we want to do by selling the vitamins, and baby blue because it is easy to remind the costumer to add water to the powder. Ilustration to be quick and easy to identify the product. Also the bamboo lid is pyro engraved with the logo for a more “earthy look”.

Country Portugal
Category 2020PT, TwentyTwenty