This project was Inspired by the typical portuguese “Azulejos” and by the houses in central Lisbon (Mouraria) since is often associated with generations from the 40’s and 50’s.
3 Stickers -Front, Back & Ilustration
The back has direct print on the pouch to keep track of pills) made out of clear vinyl (wood-pulp from managed plantations) is almost invisible & 100% compostable so it can be eco-friendly. Waterproof (not dishwasher safe) The Stickers have medium strength adhesive has a very high clarity and it’s UV resistant. Suitable for indoor & outdoor use, 100% biodegradable & compostable. Can be writen on which comes in handy with the keeping track of the pills schedule and it is safe for contact with dry foods.
Background cut-out to simulate artisanal/down to earth feeling, that gives a nice texture. The package show the product inside so the costumer can easy identify what he/she needs.
Faded Yellow and Baby Blue influenced by the colours of the houses in the city of Lisbon (old part of town) to be eye catching easy to memorise. Also the Yellow is usually associated with happiness and energy which is what we want to do by selling the vitamins, and baby blue because it is easy to remind the costumer to add water to the powder. Ilustration to be quick and easy to identify.