Genergise is a brand that aims to give energy back to an older audience. In this sense, the green color symbolizes the recovered youth and the increasing life expectancy, the leaf represents the natural elements of these products and the font is fun enough without being childish. We decided to apply the same materials to all packaging (bamboo, glass and aluminum) due to their durability, reuse and recyclability. The idea is that these packages can be returned to the brand so that the brand can recycle or reuse in another way. Each product has a different packaging so that the target audience can easily distinguish the products without having to read the labels. The labels must be printed in flexography in PLA or starch plastic (as they are compostable) in order to reduce the ecological footprint of all products.