The GENERGISE brand identity was developed following the will to make it attractive as well as informative to the senior consumers, through a label which could be recognizable among others and stimulate the potential buyer’s curiosity.
My work features a self-adhesive twin label, which is composed by a base layer and a second one applied to the first: thanks to a particular adhesive put between the two sides, the twin label can be opened and then be resealed back, improving the customer experience by revealing extra information about the product’s beneficial effects.
This design wanted to pursue the brand’s philosophy by utilizing a deep blue as the dominant color to resemble stability, trust and wisdom, paired with a high-contrast tint — which varies with the type of vitamin in the package — for the pill element, to make it stand out and suggest the opening interaction.
Another interesting element is the big transparent text on the front which makes the actual product visible, as well as a catchy phrase as the first piece of information to attract the senior target.
The sustainability aspect was made tangible by developing a label which could easily be peeled off once the product was fully consumed, to dispose of the different materials with ease. To do so, a small tab has been added to the top right corner, as well as a printed arrow suggesting the peeling motion. The stand-up pouch is also made with 100% biodegradable PET.

Country Italy
Category 2022
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