Could you be one of the future heroes of product labelling? Are you ready to create the most spectacular brand label in the near future? Or the most advanced technical smart label? Or a fresh vision to improve sustainability in labeling?

Enter the competition (it’s free!) with your most innovative ideas for labels for 2025 and win #LABELicious in 2019!

A package of Three Great Prizes for Young Talent

for the international winner in each category

€ 1,000.- for the winner +

+ one experience week in Europe with one of the Platinum sponsors

+ hosted as a guest during Labelexpo Europe 2019 in Brussels

The #LABELicious competition is a challenge for young and future professionals in Europe, aged between 18 and 25. You can enter your ideas in the 3 categories outlined below. For every category, a dedicated brief can be downloaded. Entries must be be based on the brief.

Smart / Intelligent / Multifunctional Labels

#Labelicious calls for truly fresh & feasible ideas about integrating technologies in brand/functional labels to enhance the experience and the value of the label in the end-customer’s business case in 2025. The entry should demonstrate how label converting technology adds value to a label through new functionality, production methods or other technical innovation.

Brand Design

#Labelicious calls for next-generation label design, both visually and from a constructive and functional perspective. The entry should demonstrate how in 2025 a branded label creates an outstanding experience, competitive advantage and added value for a brand in its own product category.


#Labelicious calls for new approaches to improve sustainability in the field or product labelling. The entry should demonstrate how in 2025 a new approach to label design, production and application can contribute to a positive sustainability performance.

All information about the #LABELicious competition can be found on this website. Entries can be submitted until 15 May 2019 8 PM CET. The complete timeline is visualised below.

  • 15 May 2019

    Deadline for submission - Promotion of Submission continues

  • 1 June 2019

    Professional Jury Process starts

    1 June 2019

  • 3 September 2019

    National Public Vote Winners announced

  • 25 September 2019

    European Winners (professional jury) Announced during Labelexpo Europe in Brussels

    25 September 2019

Register to receive updates of the #LABELicious competition.