Who are the future heroes of product labelling? Creators of the most spectacular brand label in the near future? Or the most advanced technical smart label? Or a fresh vision to improve sustainability in labeling?

Young professionals beween the age of 18 and 25 have submitted their most innovative ideas for labels for 2025 to win #LABELicious in 2019!

A package of Three Great Prizes for Young Talent

for the international winner in each category

€ 1,000.- for the winner +

+ one experience week in Europe with one of the Platinum sponsors

+ hosted as a guest during Labelexpo Europe 2019 in Brussels

The #LABELicious competition is a challenge for young and future professionals in Europe, aged between 18 and 25. Ideas can be submitted in the 3 categories outlined below. For every category, a dedicated brief can be downloaded. Entries must be be based on the brief.

Smart / Intelligent / Multifunctional Labels

#Labelicious calls for truly fresh & feasible ideas about integrating technologies in brand/functional labels to enhance the experience and the value of the label in the end-customer’s business case in 2025. The entry should demonstrate how label converting technology adds value to a label through new functionality, production methods or other technical innovation.

Brand Design

#Labelicious calls for next-generation label design, both visually and from a constructive and functional perspective. The entry should demonstrate how in 2025 a branded label creates an outstanding experience, competitive advantage and added value for a brand in its own product category.


#Labelicious calls for new approaches to improve sustainability in the field or product labelling. The entry should demonstrate how in 2025 a new approach to label design, production and application can contribute to a positive sustainability performance.

  • 15 May 2019

    Deadline for submission - Promotion of Submission continues

  • 1 June 2019

    Professional Jury Process starts

    1 June 2019

  • 3 September 2019

    National Public Vote Winners announced

  • 25 September 2019

    European Winners (professional jury) Announced during Labelexpo Europe in Brussels

    25 September 2019

Register to receive updates of the #LABELicious competition.